WhatsApp Image 2022-02-11 at 3.12.56 PMFood & Health 

Revolutionizing fitness in India

A Smart Mirror providing a high degree of personalization, form-analysis and feedback, variety of workout choices, performance tracking, time flexibility and affordability to consumers

Launched in March 2021, Portl is a Smart Mirror based personalized fitness & wellness device that fits seamlessly within your home with no extra space that’s needed. A life-size touchscreen embedded with bio sensors, HD Cameras, edge AI processing with Wi-Fi Bluetooth connectivity to get one started on their fitness journey. The Portl Studio comes with a 43’ Multi-touch screen with advanced sensors and heavy-duty compute power. One can sync the Portl studio with your smartphone to get started on the fitness journey. The software features are updated over the cloud automatically.
The company has a large number of pre-orders mainly from Hyderabad and Bangalore as on date apart from other markets pan India. Portl affords people the flexibility to choose their workout time, the autonomy to actively adopt healthier practices around their lifestyle and helps constantly improve overall health. It’s a home gym with an in-build personal trainer so customers can exercise anytime in the comfort of their home. The product is a combination of a sleek, space-saving Smart Mirror with high a degree of workout personalization and wellness services.
The need-gap
Portl revolutionizes the personalization aspect at scale, with smart sensors that correct a user’s form in real-time while they perform exercises in front of the mirror. Each individual gets programs customized to them,that ensure highly relevant and engaging content from the instructors’ on-demand and via live classes. Indraneel Gupta, Founder & CEO, Portl & Vishal Chandapeta, Founder & CTO have over five years of experience in the fitness industry, serving the needs of large fitness and wellness businesses. During the time, they learnt immensely about the customers’ needs, their pain-points and overall habits when it comes to fitness as a lifestyle. The experience helped them build Portl and address the unmet requirements of the consumers across personalization, convenience and deliver a holistic approach to overall health.
Especially with the lockdown still on-going , the team believes with the advances in technology, fitness isn’t just limited to a gym, but it’s something that can be accessed on-demand at home. With work from home back in the picture and restrictions on gyms, customers can easily account for all their fitness needs from diet to customized exercise and a personal trainer, all in one place, without compromising on their requirements. In today’s world, both existing and first-time fitness users don’t have to be intimidated by a gym environment either due to the Covid concerns or due to not having the requisite access, knowledge to quality training. Instead, they have the luxury of receiving guided workouts and personalized programs at-home and truly understand their bodies better.
With Portl, one gets access to hundreds of workouts on-demand and live across HIIT, Strength, Dance Fitness, Endurance, Yoga, Mindfulness and Nutrition Coaching i.e. various forms of exercises to suit one’s mood and need. One can now get their own comprehensive fitness programs, telemedicine, form correction and postural analysis for a personalised health and wellness experience all in one place. The device is also equipped with bio-sensors that measure a user’s Blood pressure, Glucose, ECG, Respiratory rate and much more, which helps to personalize routines keeping the users’ overall health status in perspective. The convenience, form-factor, personalisation aspects of the Portl products really shine through with the sleek Smart Mirror design; the overall product features were designed keeping in mind the evolving needs of the consumers. The team spent a lot of time researching the engagement and motivational aspects of staying committed to fitness and making healthier choices on a daily basis. Within the Portl system, there is a use of subtle gamification and engagement mechanisms to help users stay consistent, and focused on efforts while delivering personalization at a granular level. The AI engine enables customers to dynamically adjust programs based on the proprietary Portl movement metrics; the real-time form-feedback mechanisms help to perform activities with the correct technique. Portl tailors programs across a wide variety of workout formats to keep users engaged, all the while helping them achieve their overall goals.
The ideology
With Portl devices entering the homes of new users every day, the focus is catering to the entire family’s needs, and not just for the fitness enthusiasts. The fitness & wellness content caters to multiple age-groups and different experience levels to ensure that no matter what life-stage one is at, they will always receive a variety of relevant and engaging fitness programming, nutrition coaching, mental wellness and general health improvement services through the Portl platform. The company believes in a holistic approach to fitness – it isn’t just about the physical activity, but also the nutritional and mental well-being aspects that need attention. At Portl, the consumer is at the core of everything. Using technology, they deliver personalization at a granular level and the unique Smart Mirror platform allows users to feel a sense of community whilst maintaining their privacy and safety within the comfort of their homes.
Portl is a technology company based out of Hyderabad, India that designs and manufactures the proprietary Portl range of Smart Mirror devices that essentially work as a Personalized and On-demand Fitness Trainer, Digital health and Wellness companion. The company aims to create affordable access to high-quality and personalized fitness and wellness, by leveraging cutting-edge AI for Exercise Form-feedback and end-to-end programme personalization. The Portl Studio is the flagship product of the Portl ecosystem and is available across Hyderabad, Bangalore, Mumbai and Delhi, before expanding to other cities.

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