IMG-20221021-WA0005Food & Health 

I have always had a fun, passionate relationship with cooking

 

“I have always had a fun, passionate relationship with cooking and I wanted to conceptualize a simple, smart, and enjoyable cookware range that helps make cooking more accessible to all kinds of cooks,” said ChefSaransh. “Roposo is an ideal partner as it empowers discovery to delivery and allows me to scale the brand and its concept to millions of consumers. I am eager for people to create lasting, delightful cooking memories with the Delishaas range,” he added.

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“Roposo enables celebrities and creators to launch brands that embody their personal ethos. Through Roposo and Glance, these brands potentially reach the most relevant and interested cohorts, in a fun, entertaining way,”saidMansi Jain, Senior Vice President & General Manager, Roposo. “Chef Saransh’s cooking style is all about having fun in the process, which fits perfectly with our entertainment-first philosophy, and resonates well with our consumers. Delishaas will bring millions of cooking enthusiasts a truly differentiated product and help us tap into the fast-growing cookware market,” she added.

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A number of co-created brands have been launched by Roposo over the last year through Glance Collective – a joint venture between Roposo’s parent company – Glance, and talent management firm, Collective Artists Network. These brands include ‘EK’ with Ektaa Kapoor in the home, wellness & ethnic-wear category, a limited-edition streetwear brand ‘KRA’ with BeYouNick (aka Nikunj Lotia), and DCRAF with Rana Daggubati in the men’s grooming market.

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Vijay Subramaniam, Founder & Group CEO, Collective Artists Network said, “Ouraim is tofuel the creator economy through multiple entrepreneurial opportunities. This launch comes on the heels of some world-class D2C products we have launched over the past year, and we expect to bring consumers more such exciting brands in the coming quarters. We are happy to launch another chapter in Saransh’s professional journey as a chef, author, TV show host and judge, and entrepreneur.”

 

Besides Roposo and Glance, Delishaas will be available for purchase on the company website www.delishaas.com, and on various other marketplaces.

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